About Us

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About Holiday Travel of America – An Incentive Travel Industry Leader

Holiday Travel of America is a leader and a standard-setter in the incentive travel industry, with a solid reputation for creating state-of-the-art travel packages that combine the highest value with the lowest possible cost. The company was launched in 1988 by businessman Rich Romanello. Using the international connections he’d made while marketing resort properties, Romanello negotiated contracts at the most sought-after vacation destinations in the world. Packaged as travel certificates and marketed to businesses, these first offerings proved to be just the incentive solution the corporate world was demanding. As its reputation grew over the years, Holiday Travel’s solid performance in the industry enabled Romanello to create an impressive number of exclusive packages, which has expanded the company’s inventory to include hotels, resorts, cruises and airfare. Combining cost efficiencies with real value, these incentive packages are the result of a “win-win” strategy that has served the company and its corporate customers successfully for nearly 15 years.

With his partner and wife Kelly, who heads up corporate sales for the multi-million dollar company, the Romanello’s have built Holiday Travel of America into a respected and powerful industry leader. From their 12,000 square-foot corporate headquarters in Carlsbad, California, the Romanellos lead a talented team of management professionals with more than 100 years of collective experience in the incentive travel industry. Featuring a dedicated, service-conscious reservation staff that numbers 50 and growing, the Holiday Travel team represents the ultimate one-stop shop—marketing vacation packages, procuring new clients, servicing and processing all travel requests from beginning to end, all under one roof. Today, clients large and small use the company’s high-quality effective promotional and reward programs. At the same time, hotels, resorts, cruises and airlines benefit from increased bookings generated by Holiday Travel’s products. By delivering a wide variety of vacation packages with great effectiveness and reliability, Holiday Travel of America has earned the trust and respect of many corporate clients, including Amana, Healthy Choice, Kodak, Tropicana and Walt Disney World Resorts.