March 19, 2009

Shifting with Market Conditions, Key to Long Term Success

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On March 21, 2009, Holiday Travel of America will celebrate it's 21st Birthday.  Created by marketing genius, Richard Romanello on March 21, 1988 from his home in La Jolla, CA Holiday Travel now resides in Carlsbad, CA in its 12,000 square foot corporate headquarters housing more than 50 employees.

Dedicated to providing cost effective marketing programs and incentives Holiday Travel has survived numerous periods where market conditions put most travel companies and competitors out of business.

"Shifting the companies short term projects and goals to fall in line with how market conditions are continually affecting the travel industry has seperated us from our competition and has also provided our clients with unparalleled customer service and effective marketing campaigns." says Randy Fish, ARP Vice President of Operations. "Following September 11, we realized that the travel industry is a moving target and we must adapt to everything we face, from gas price increases to cruise line fuel supplements to bankruptcies of major airlines, we are always ready to adapt."

Holiday Travel of America has thrived for 21 years in an ever changing industry, by making the necessary changes to adapt to market conditions.

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… the reception of your program … went over very well with our Directors. Some real excitement was created and we are looking forward to the results.
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