February 24, 2012

Holiday Travel Announces New Official NASCAR Members Club Marketing Program

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Holiday Travel of America offers access to racing fans for the timeshare industry.

Holiday Travel Announces New Official NASCAR Members Club Marketing Program
Carlsbad, CA – February 2012 / Hospitality 1ST / Holiday Travel of America (HTOA)™ announced their FASTTRACK Promotions – a travel incentive division created seven years ago with the Official NASCAR Members Club® (ONMC) – is making available its NASCAR fan database for use by timeshare/shared ownership industry companies.

ONMC LOGO“Our resort clients will now have the ability to market to segments of a 4.5-million-strong database of contextual NASCAR fans,” says Holiday Travel’s President and CEO Rich Romanello. “They can offer these consumers a free, one-year membership in the Official NASCAR Members Club in order to present additional offers. Holiday Travel’s FASTTRACK Promotions became the official marketing partner of ONMC in 2005. HTOA is now celebrating 24 years of service to the industry and is a BBB A+ rated company.”

FASTTRACK Promotions clients are currently making use of the access through telemarketing, direct mail and email campaigns offering tours and mini-vacations to racing fans.

About Holiday Travel of America

Established in 1988, Holiday Travel of America (HTOA) is the shared ownership/timeshare industry’s premiere provider of cost effective, powerful, travel promotions, incentives and packages for clients worldwide. HTOA is providing marketing programs – many of them customized and private-labeled – for companies such as Welk Resorts, Shell Vacations Club, El Dorado Royal in Cancun, Mayan Riviera and Occidental Resorts, helping them reach interested, active consumers. President/ CEO Rich Romanello (Rich@HTOA.com; 760-431-8600, ext. 101) and Vice President of Operations Randy Fish (RandyF@HTOA.com; 760-431-8600, ext. 105) welcome callers who would like to explore how they can customize a program that protects the client’s brand and ensures their company’s integrity, while creating additional revenue. For more information, visit HolidayTravelIncentives.com.

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… the reception of your program … went over very well with our Directors. Some real excitement was created and we are looking forward to the results.
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Jeri Mertes
Asst. Training Dir.
I.D.E.A., Inc.